About

I’ve spent my career in and around communications — as a writer, an editor, a broadcaster, an agency account director, and a digital producer. That breadth isn’t accidental. It’s why this works.

I started in digital media before most businesses had websites. In 1996, I produced the first-ever website for the United States Olympic Committee. From there I moved to the NHL, where I managed editorial and production for NHL.com, and then to USA Network, where I directed a team of writers, designers, and producers, helping to drive record-breaking viewership for network series premieres.

From there I moved into agency life — at Wray Ward in Charlotte, where clients included the Charlotte Bobcats and WIX Filters, and later at broadhead, where I led accounts for clients like Norfolk Southern, North Carolina Ports and ChargePoint. I developed communications strategies, managed omnichannel campaigns, and guided teams across creative, strategy, media, and analytics. Along the way I also spent more than a decade as a freelance content strategist, building SEO and social media programs that delivered real, measurable results for clients in industries from telecommunications to automotive.

I’m based in Weddington, North Carolina, working with growing businesses and agencies as an experienced content and communications partner, bringing both strategy and writing chops to every job.